Smart Grid Observer


Vlocity and FirstFuel to Integrate Energy Data Analytics and Utilities Cloud Apps
February 14, 2019    |   back to news

FirstFuel Software, a global leader in B2B energy analytics and customer engagement for utilities, and Vlocity, Inc, a leader in Energy & Utility cloud software on Salesforce, have announced a Vlocity Industry Partner (VIP) alliance and the verified integration of Vlocity Energy and Utilities Cloud Apps with energy data analytics from FirstFuel.

As more energy providers embrace customer-centric strategies in the face of increasing technology options and customer expectations, Vlocity has helped CIOs and IT departments operationalize a "utility of the future" vision through cloud-based digital transformation. The foundation of this customer-centric approach is often built on delivering personalized and accessible energy insights to meet a variety of needs, such as lowering bills, identifying optimal rate (tariff) plans, and navigating new energy options such as solar.

The industry-specific combination of Vlocity's IT, operational, and customer experience capabilities and FirstFuel's advanced energy analytics provides a unique solution for customer-minded utilities. Through these joint technical capabilities and a shared customer success focus from both companies, Vlocity and FirstFuel will accelerate B2B customer engagement and experience outcomes for both regulated utilities and deregulated energy retail providers.

"Vlocity and FirstFuel are valuable contributors in the Salesforce ecosystem and are helping us drive more vertical solutions that solve real industry-specific challenges. We are delighted that these two companies are working closely together to drive mutual customer success for regulated utilities and energy retail providers," said Achyut Jajoo, Vice President and General Manager, Manufacturing, Automotive, and Energy Industries at Salesforce.

"By teaming up with FirstFuel to offer industry-specific software for utilities, we're able to deliver new and enhanced use cases that help drive revenue growth, lower O&M costs, and increase customer loyalty and satisfaction - all key outcome metrics for our customer base," said Catherine Cherubino, VP Worldwide Alliances at Vlocity. "We're always striving to provide industry-leading value to our customers, and this new VIP alliance with FirstFuel that focuses on energy providers' B2B segment will enable even more value creation within existing and future deployments."

"At FirstFuel, we partner with companies that share our commitment to cloud-based digital transformation, innovative product development and delivery, and a laser focus on customer success for utilities," said Indran Ratnathicam, Vice President of Marketing & Strategy at FirstFuel Software. "With Vlocity, we've created a strategic partnership that will extend our capabilities to deliver new end-to-end customer engagement workflows for business customers - a segment that represents the largest revenue growth and cost reduction opportunity for utility and energy providers today. We are excited to open these joint capabilities to existing and new customers on the Salesforce AppExchange."

Source: FirstFuel Software